01 Measure the behavior that matters
“it’s hard to measure the impact that this champion is having internally” (opens the source)
An active seat and a completed workflow answer different questions. Name the denominator and test sustained use.
Read the account evidence. Explain the customer’s value. Choose the next move.
Start the adoption case“it’s hard to measure the impact that this champion is having internally” (opens the source)
An active seat and a completed workflow answer different questions. Name the denominator and test sustained use.
“we just simply didn’t understand value the way the customer defines value.” (opens the source)
Hours released can matter without reducing a bill. Let the customer confirm the outcome and keep the cost basis clear.
A positive survey from a former sponsor does not confirm the new buyer’s goal or authority.
Expansion can cover churn in the headline number. Reconcile the same starting cohort before choosing a response.
“Keep exit criteria and DRIs up to date in the CS Help request” (opens the source)
An adoption blocker needs a named owner, a feasible plan and evidence that the blocker is gone.
Last reviewed Nov 10, 2026